How much is the Gatebox hologram?

Realistic iPhone snapshot, candid phone photo in a small home office at night: a slim Pacific Islander man in his early 40s with warm brown skin, medium-length hair under a beanie, wearing a blazer with an open-collar shirt, leaning in toward a tall cylindrical hologram companion device on a cluttered desk. He has a skeptical raised eyebrow and half-smirk, one hand on his chin like he’s thinking. The device is powered on and faintly shows a tiny glowing female anime-style hologram figure inside (non-explicit). Awkward framing with part of the desk cut off, slightly motion-blurred hand, mildly overexposed lamp lighting, visible phone noise/grain, aggressively mediocre composition. Background includes scattered cables, a laptop, a shipping box, and a plain wall. No text, no logos, no brand names, modern everyday messiness.

How much is the Gatebox hologram?

If you mean the classic Gatebox “hologram” character device (often referred to as the Gatebox hologram communication robot / character summoning device, model GTBX-100JP), the practical answer in 2026 is:

  • Used market (most common today): roughly ¥70,000–¥120,000 in Japan, with wider swings depending on condition and completeness. (jp.mercari.com)
  • International used listings: commonly around $700–$1,300+ (sometimes higher), largely driven by shipping, scarcity, and seller markup. (ebay.com)
  • When it was sold new (mass-production model): Gatebox announced a price revision to ¥120,000 (tax included) in March 2021 for the mass-production model. (prtimes.jp)

Because new retail availability comes and goes (and is often effectively “not available” outside Japan), most buyers should budget around $800–$1,500 all-in if you’re sourcing one internationally and want a clean, verified unit.


Which “Gatebox hologram” are we talking about?

A lot of price confusion comes from the fact that “Gatebox” can refer to multiple products/eras:

  1. Gatebox GTBX-100JP (the well-known ‘living with a character’ device)
    This is the tall, desk/floor device people usually mean when they say “Gatebox hologram.”

  2. Other Gatebox displays/products (not the same thing)
    For example, Gatebox has also sold smaller display-oriented products like the “Digital Figure Box,” which can be priced far lower (one listing shows ¥7,000, excluding shipping/taxes). (shop.geekjack.net)

So: if you’re expecting a “few hundred dollars,” double-check you’re not looking at a different Gatebox product line than the iconic GTBX-100JP.


Why prices vary so much

1) New vs. used (and “used” is the norm)

Gatebox publicly priced the mass-production GTBX-100JP at ¥120,000 starting March 22, 2021. (prtimes.jp)
But in 2026, many shoppers are effectively dealing with secondhand pricing (Mercari, Yahoo Auctions, eBay resellers), which can range from “great deal, local sale” to “collector scarcity + overseas shipping.” (jp.mercari.com)

2) Support realities (important for cost/risk)

If you’re buying used, factor in the risk that you may not be able to repair it easily.

Gatebox’s support notice states that repair-center (“pull-in”) repairs requiring parts, plus certain repair actions including device deregistration support, ended on December 31, 2024 due to limited remaining parts. (support.gateboxlab.com)

That doesn’t automatically mean “don’t buy,” but it does mean your effective cost should include: careful vetting, safer payment methods, and realistic expectations.

3) Language/region expectations

Product listings for the GTBX-100JP commonly indicate Japanese as the supported language. (hlj.co.jp)
For many buyers, that’s totally fine; for others, it changes the value proposition (and thus the price you’re willing to pay).

4) Character/content/service assumptions

Historically, Gatebox communications have referenced ongoing service costs for “living together” experiences (for example, a monthly fee of ¥1,500 (tax excluded) was described around the 2018 reservation period). (famitsu.com)
Later messaging also emphasized that core experiences could be “basically free” for the default character in some contexts. (prtimes.jp)
Bottom line: don’t assume the total cost is only the hardware—verify what content/services are currently usable for the specific unit and character setup you want.


A realistic “total cost” checklist (so you don’t get surprised)

When people ask “How much is the Gatebox hologram?”, the device price is only half the story. Here’s what to price in:

  • Shipping + import costs (can be substantial for a tall, fragile device)
  • Power/plug fit (many listings show wide input voltage support, but plug adapters may still be needed) (hlj.co.jp)
  • Account/ownership transfer: Gatebox explicitly warns that if the previous owner doesn’t deregister the device, the new owner may not be able to register and use it. (support.gateboxlab.com)
  • Condition risk: display clarity, sensors, microphones, and internal components

If you’re buying used, the single most practical rule is: only buy from a seller who confirms deregistration and shows it working recently.


Quick price snapshots (what you’ll actually see)

These aren’t “official MSRP”—they’re examples of real-world listings that show how spread out pricing can be:

This is why two people can both be “right” while quoting wildly different numbers.


If your real goal is an interactive adult-tech experience

If what you like about Gatebox is the companion hardware vibe—a dedicated device you interact with at home—you may also want to compare it against modern adult-tech products that are (1) easier to buy new and (2) priced more predictably.

One option to look at is Orifice.ai, which offers an interactive adult toy for $669.90 and includes interactive penetration depth detection (useful for responsive, sensor-driven experiences without needing to chase discontinued hardware on resale markets).


Bottom line

  • If you’re buying the classic Gatebox hologram device (GTBX-100JP) in 2026, expect used pricing to be the norm—often ¥70,000–¥120,000 in Japan or roughly $700–$1,300+ internationally, depending on availability and shipping. (jp.mercari.com)
  • The last widely-cited official price point for the mass-production unit was ¥120,000 (tax included) after the 2021 revision. (prtimes.jp)
  • Buy carefully: transfer/deregistration and repair/support limits matter as much as the sticker price. (support.gateboxlab.com)

If you tell me your country (US vs. elsewhere) and whether you’re trying to buy new or used, I can give you a tighter “reasonable price to pay” range and a quick pre-purchase checklist.